Account Based Everything is a strategy to orchestrate personalized marketing, sales, and success efforts to land and expand named accounts.
Engagio PlayMaker orchestrates multi-threaded interactions across departments and channels to engage accounts with the human touch.
Engagio Insights delivers communication history and other account-based insights so users understand what is relevant and resonant at target accounts.
Engagio ABM Analytics maps leads to accounts, identifies hot accounts (MQAs), and shows the impact of account based marketing efforts.
“B2B organizations are rapidly shifting from horizontal demand generation and sales efforts to a hyper focus on high value target accounts. Our research reveals a key insight: this isn’t about account-based marketing campaigns or sales tactics, this is Account Based Everything: the coordination of marketing, sales development, sales, and customer success efforts to drive engagement and conversion at key target accounts. Adopters of an Account Based Everything strategy are seeing significant lift in engagement rates, pipeline per account, and upsell/cross-sell numbers.”